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Website Effectiveness Surveys

 

CustomerSat Website Effectiveness survey solutions can tell you:

  • Why online traffic has recently increased or decreased
  • What are the key obstacles to customers making online purchases
  • How easily visitors can find the specific pages or sections they are seeking
  • How your site measures up to those of your competitors
  • How revisions to your site increase or decrease its overall effectiveness
  • How your site impacts customer and market perceptions of your brand
  • Detailed suggestions in visitors’ own words for improving all aspects of the site.

CustomerSat Website Effectiveness solutions can use either or both of:

  • WEBConnect™ technology to engage visitors at specified moments when visiting your site
  • Personalized email invitations deployed a specified number of minutes, hours, or days after a site visit.

Most commonly, Website Effectiveness surveys use WEBConnect and appear as visitors exit either a particular section of your site or your entire site, that is, after they have completed e-commerce, service and support, or overall browsing activity. Survey results thus reflect their immediate, complete experiences with your site.

CustomerSat Professional Services can help you determine how and where on your site to install WEBConnect solutions for best results.

See also Website & E-commerce Solutions Overview