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Your website is vital to your success with customers, partners,
suppliers, prospects, and shareholders. Commerce, service
and support, product evaluation and configuration, and tools
for justifying ROI are all rapidly shifting to enterprises’
web sites.
- Content
- Navigability
- User interface
- Uptime
- Online purchase and delivery options
- Other performance measures critical
to the success of your business.
With CustomerSat10 Website & E-commerce survey solutions,
your entire website organization – including web operations,
content development, marketing, and e-commerce – can
share analytics and intelligence and coordinate immediate
action.
For example, when website visitors’ responses fall
outside of favorable ranges, CustomerSat10 solutions automatically
deliver email alerts to the right employees for immediate
action or acknowledgement. If desired, CustomerSat10 action
management can generate cases from alerts and ensure that
they are addressed to the customer’s satisfaction within
a designated deadline. CustomerSat10 solutions enable you to
accelerate the shift from costly phone-based services to more
cost-effective, online self-service, where appropriate.
CustomerSat10 WEBConnect™
Engages Visitors while they are Online
- Complete visits to your site
- Complete purchase or service transactions
- View designated pages of your site
- Abandon shopping carts
…or at other specified moments during their online
visits.
- Let visitors accept or decline survey
invitations in a pop-up window with a click of the mouse
- Let you use website registration and
other visitor-descriptive data, if available, to analyze
survey responses
- Can monitor which sections of your
site visitors have visited, and present just the appropriate
survey questions for those sections
- Let you control sampling rules to
ensure that pop-up windows are minimally intrusive
- Use cookies to ensure that a visitor
is never invited to provide feedback more frequently than
the number of hours or days that you specify.
CustomerSat10 WEBConnect™ is easy to implement. Simple
code is installed on just a few pages of your site, minimizing
web site maintenance and impact on your IS staff.
In addition to or instead of WEBConnect, CustomerSat10 Website
& E-commerce surveys can also use personalized email invitations
to engage visitors a specified number of hours, days, or weeks
after a website transaction is completed. All feedback can
be integrated into your website management, CRM, and other
IT systems.
- Determine whether to use respondent
incentives to increase response rates; and if so,
- Determine the most cost-effective
amount and form of incentive, and
- Manage incentive fulfillment.
In short, CustomerSat10 solutions increase online customer
satisfaction and loyalty, reduce costs, and accelerate revenue
growth.
A WEBConnect survey invitation appears as
a visitor exits Humana’s website and goes to Google.
- Save at-risk customers online
- Increase e-commerce revenues and profits
- Accelerate shift from phone service
and purchases to lower-cost, online self-service and purchases
- Recognize and address problems and
opportunities immediately
- Make investments in the areas where
they will have the greatest payoffs
- Streamline web operations and reduce
expenses
- Increase online customer retention,
loyalty, renewals, and recurring revenues.
 
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