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to participate and was easy for me to schedule.
In a conference room, things move so fast that
you don't have time to think, and a few people
often dominate the discussion, making it difficult
for some to participate. Your focus group eliminated
these drawbacks.”
— David McBride WebFocus Group
participant
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CustomerSat WebFocus™ Groups are an exciting new approach
to qualitative research. A single WebFocus Group delivers
the insights of multiple conference room-style focus
groups, with higher quality data and at a fraction of the
cost.
- Determine key performance metrics
to include in questionnaire
- Probe respondents by segment to develop
or refine action response strategies.
Advantages over Conventional Focus Groups
While conventional focus groups are limited to 8-12 participants
from the same metropolitan area, WebFocus Groups may include
up to 15 participants spanning the globe, eliminating geographical
biases. Participants can volunteer their thoughts and ideas
from the comfort and convenience of their home, office, or
anywhere else they choose to go online, rather than having
to locate and travel to an unfamiliar office building in rush-hour
traffic. And instead of having to start at a fixed time, they
can participate whenever they wish – before work, during
the day, over lunch, or in the evening – usually for
10-20 minutes per day. As a result, WebFocus participation
tends to be very high. WebFocus groups last from two to four
days, so participants can reflect on ideas overnight and provide
richer, deeper, and more thoughtful insights.
- An experienced CustomerSat moderator
emails participants personalized invitations to discuss
particular topics once or twice a day. Each participant
simply clicks on an individually assigned URL in the email
message to join the WebFocus group.
- WebFocus groups can be national or
international, with members on multiple continents participating
in the same discussion across time zones.
- Clients can silently monitor the WebFocus
group discussion and can email requests and suggestions
to the moderator at any time.
- Ideas, concepts, and proposals presented
to the group by the moderator can be successively refined
and re-presented to the group based on participants’
responses over the course of several days. Concepts can
be presented to participants using sound and high-resolution
graphics and animation.
- CustomerSat WebFocus Groups work with
all email systems and browsers. There are no programs for
participants to download or install.
- Transcripts of entire proceedings
- Report with summary of key themes
 
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