Once you've recognized that you may have at-risk customers, customer satisfaction issues or customer loyalty issues, the next step is to come up with a plan to gather the feedback that will point you towards the right solutions. Central to this plan is the survey.

Creating an effective survey is very important in ensuring that the information that you get from your customers is actionable. While there are many ways that you can write a great and useful survey, there are many ways that it can go wrong. The following are top things to look for in creating a truly effective survey.

After surveying your customers, employees, resellers, partners and suppliers and analyzing the results, you need to drive action that will make your products more customer focused, save at-risk customers, increase customer loyalty and satisfaction. But, how do companies turn what they hear into business success? This article examines what three successful companies did.