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CustomerSat Wins TMC Labs 2006 Innovation Award

CustomerSat Enterprise Honored for Second Consecutive Year

Mountain View, CA –September 13, 2006 – CustomerSat, Inc., the leader in real-time, multi-channel feedback solutions that build customer satisfaction and loyalty, announced today that TMC Labs named CustomerSat Enterprise™ as a 2006 Innovation Award winner from Customer Interaction Solutions® magazine. This is the second consecutive year in which CustomerSat Enterprise has received this award.

"CustomerSat deserves this great honor for creating a ground-breaking CRM and contact center product," said Tom Keating, CTO and editorial director of TMC Labs.

About CustomerSat Enterprise

CustomerSat Enterprise enables users in real-time to gather, analyze and manage enterprise-wide responsive action to feedback from customers, employees, and others. CustomerSat Enterprise:

  • Captures survey feedback online from key stakeholders including customers, workforce, partners and prospects. It operates at the key touchpoints between the enterprise and its stakeholders, including contact centers, e-commerce sites, service calls, online portals, help desks and product installations


  • Delivers interactive, real-time analytics, metrics, and verbatim intelligence throughout the enterprise through secure portals, interactive dashboards, push reporting and email alerts.


  • Through built-in case management and alerts, aligns and empowers the entire organization to coordinate and drive responsive actions in real time.

CustomerSat Enterprise helps enterprises save at-risk customers and renewal revenue before they are lost, better prioritize corporate investments and gain strategic insights for decision making. Through feedback such as likelihood of re-purchase and contract renewal, the solution also facilitates better sales forecasts, production plans and supply chain management decisions.

Award-cited Features

  • CRM-class case management and reporting features integrated with online surveys and analytics. CustomerSat users can graphically analyze, sort and prioritize cases based on attributes such as case ID or name, category, days remaining until closure deadline, number of days case has been open, case outcome and days since deadline passed. These case reporting and management features make CustomerSat Enterprise a unique hybrid between an advanced online survey system and a CRM system.


  • Visual, graphical design and display of filters for data analysis. Filters allow users to select and view satisfaction scores and other statistics for different segments of their customer base. Visual filters enable users to define long, complex filters once and then propagate business changes quickly and consistently whenever they occur. As an example, if the user defined a dozen filters using the Western Region, and then Utah was moved to the Central Region, he need only make the change in the "Western Region" and "Central Region" filters. The change is reflected immediately throughout the system, ensuring more accurate results and enhancing user productivity.


  • Report Excelerator™. Users can view and analyze survey results using Microsoft Excel® in addition to CustomerSat online analytics. Report Excelerator allows authorized users to upload Excel files containing any desired formulas and charts for use as templates. Reports using these formulas and charts can then be pushed to distribution lists using the latest survey data on any desired schedule. This ensures centralized control of spreadsheets and enterprise-wide standardized reporting.

"CustomerSat Enterprise lets our Global 2000 clients gain a greater understanding of their customers and turn this knowledge into actions which improve customer satisfaction, loyalty, revenues and profits," said John Chisholm, CEO of CustomerSat. "We relentlessly seek to meet and exceed clients’ needs and are gratified that TMC Labs has recognized the innovation in CustomerSat Enterprise for the second year in a row."

About CustomerSat, Inc.
CustomerSat is the leading provider of enterprise solutions for measuring, analyzing, and managing enterprise-wide action based on customer satisfaction and loyalty feedback. With advanced technologies and proven market research techniques, CustomerSat delivers feedback solutions for service and support, sales and marketing, HR, channel and partner management, IT, website operations and e-commerce, supply chain management and investor relations. CustomerSat is headquartered in Mountain View, California, with offices in Europe. For news, product demonstrations, and other company information, visit www.CustomerSat.com or call 1.800.372.7772.

About TMC®
Technology Marketing Corporation (TMC) publishes four print publications: Customer Interaction Solutions, INTERNET TELEPHONY, SIP Magazine and IMS Magazine. TMCnet, TMC's Web site, is the leading source of news and articles for the communications and technology industries. TMCnet serves more than one million unique visitors each month. TMC is also the first publisher to test new products in its own on-site laboratories, TMC Labs. For more information about TMC, visit www.tmcnet.com.