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CustomerSat Wins Crossroads 2003 A-List Award for Real-Time Feedback Analytics and Intelligence

CustomerSat's Solutions Recognized for Helping Enterprises Improve Customer Satisfaction and Loyalty

Mountain View, CA, - March 18, 2003 - CustomerSat, Inc., the leader in real-time feedback analytics and intelligence, announced that its Customer Experience Management (eCEM™) system received the Open System Advisors, Inc’s prestigious Crossroads 2003 A-List Award for excellence in the category of Real-time Feedback Analytics and Intelligence.   The award is based on Crossroads-OSA’s in-depth research and interviews of customers, validating the business proposition for all award entries.

According to Nina Lytton, President, Open Systems Advisors, Inc., “CustomerSat helps an organization turn customer feedback into value-added information driving business decisions. The technology’s analytics layer provides reporting capabilities that focus on what is most important to customers, partners, or employees.   These and other analytics reveal where organizations are performing well and need improvement.”

The theme for 2003, Back to Basics, focused on primary issues CustomerSat’s eCEM solution   solves -- building customer loyalty, improving agility and productivity, cutting infrastructure cost, and reducing risk.  The Award highlighted several key benefits CustomerSat solutions have delivered to its clients, including:

  • Directly impacting corporate strategy and execution, which has led to improvements in the core of the client’s business models;
  • Improving overall customer satisfaction by 20% in a single year;
  • Quickly and intelligently disseminating survey feedback across all levels of the enterprise and thereby driving informed, customer-based actions.

”CustomerSat real-time solutions enable organizations to take the best actions to effect customer loyalty and revenue growth,” said John Chisholm, CustomerSat CEO. “The Crossroads A-List Award underscores the value our clients place on our solutions.”

About CustomerSat, Inc.

CustomerSat is the leading provider of enterprise solutions for measuring, analyzing, and managing enterprise-wide action responding to real-time customer feedback. With advanced technologies and proven market research techniques, CustomerSat solutions have helped companies such as AMD, Ariba, BellSouth, Hilton, Lucent, and VeriSign take timely action to address customer opportunities and concerns and build high customer retention and profitability.   CustomerSat is headquartered in Mountain View, California.   For news, product demos, and other company information, visit www.CustomerSat.com or call 1.800.372.7772.

About Open Systems Advisors
Founded in 1989, Open Systems Advisors, Inc. (OSA) helps organizations understand and align business priorities with technology investments. OSA provides confidential, objective advice to industry leaders making major business decisions about technology investments. This includes marketing services, industry analysis and due diligence, and management summits. OSA helps technology vendors improve sales with short, crisp messages that paying customers understand. OSA works with businesses to understand their best opportunities for technology investment. OSA leads private-label meetings for providers and their partners and customer organizations to recognize the linkages and priorities across organizations and business ecosystems.

OSA conducts research under its Crossroads brand that includes the publication of the Crossroads Decisions, conferring of the Crossroads A-List Awards, and production of the Crossroads Conference. The company can be reached at 24 West Cedar Street, Boston, MA 02108 Telephone 617.367.3003 | Fax 617.742.4594 | www.crossroads-osa.com | info@crossroads-osa.com .