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CustomerSat Joins Prestigious Santa Fe Institute (SFI) Business Network

Business and Academic Collaboration Furthers Analytics and Customer Experience Innovation

Mountain View, CA – June 29, 2004 – CustomerSat, Inc., the leader in real-time feedback for building customer loyalty, today announced that it has joined the Santa Fe Institute’s (SFI) prestigious Business Network. As a member, CustomerSat will be connected to SFI’s academic community of over 100 scientists from around the world, including Nobel Laureates, MacArthur Foundation Fellows, and members of the National Academy of Sciences. CustomerSat will also be able to collaborate with the researchers and business leaders who form the underpinnings of the network.

SFI is known for its research on complex systems, the area of study that focuses on understanding how physical, biological and social systems can generate complex and sometimes unpredictable behaviors. This includes examining the dynamics of these systems and how they evolve.   The Business Network provides a bridge between SFI research and the businesses in which its members are engaged. The Business Network helps to ensure the fulfillment of two of the Institute's missions: to set new directions for science; and to encourage the dissemination and application of its research results.

“CustomerSat’s practical application of predictive modeling to customer loyalty and employee retention and interest in complex systems modeling make the company a perfect fit for the SFI Business Network,” said Dr. Robert A. Eisenstein, president, SFI.   “The lively exchange of ideas between SFI and leading-edge business practitioners such as CustomerSat advance the objectives of both organizations.”    

“CustomerSat is privileged to join the business and academic leaders who comprise the Santa Fe Institute’s Business Network,” said John Chisholm, Chairman and CEO of CustomerSat. “ SFI provides CustomerSat with access to leading academic and industry thinking that will help us continue to innovate and solve meaningful problems in survey research and real-time analytics.”

As a Business Network member, CustomerSat joins such market-leading companies as Booz Allen , Capital One, Cisco, eBay, Honda, Humana, Intel, McKinsey, Microsoft, Ford, Credit Suisse First Boston, Procter & Gamble, State Farm, and many others.

About CustomerSat, Inc.

CustomerSat is the leading provider of enterprise solutions for measuring, analyzing, and managing enterprise-wide action responding to real-time customer feedback. With advanced technologies and proven market research techniques, CustomerSat solutions have helped companies such as AMD, Ariba, BellSouth, Canon, Digital Insight, Honeywell, Salesforce.com, VeriSign, and WebEx take timely action to address customer opportunities and concerns and build high customer retention and profitability. CustomerSat is headquartered in Mountain View, California, with offices in the UK. For news, product demonstrations, and other company information, visit www.CustomerSat.com   or call 1.800.372.7772.

About Santa Fe

The Santa Fe Institute (SFI) is a private, non-profit, multidisciplinary research and education center, founded in 1984. Since its founding SFI has devoted itself to creating a new kind of scientific research community, pursuing emerging science. SFI seeks to catalyze new collaborative, multidisciplinary projects that break down the barriers between the traditional disciplines, to spread its ideas and methodologies to other individuals and encourage the practical applications of its results.