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Silicon Valley American Marketing Association (SVAMA) Signs On CustomerSat to Better Understand Needs of Membership
Award-Winning Silicon Valley American Marketing Association Uses CustomerSat Web-Based Market Research Systems to Measure and Track Member Satisfaction and Improve Dialogue With Member Community
SAN JOSE, Calif., June 16 /PRNewswire/ -- The Silicon Valley
American Marketing Association (SVAMA) today announced that
CustomerSat, Inc., a provider of enterprise solutions for
measuring, analyzing and managing customer feedback and market
research campaigns is a sponsor. As a platinum sponsor, CustomerSat
provides the professional organization with online market
research tools and professional services for the design, execution
and analysis of SVAMA online membership surveys. In addition,
CustomerSat provides SVAMA with training and support, application
hosting, and online reporting.
CustomerSat is recognized as one of several SVAMA's platinum
sponsors. Through a sponsorship opportunity SVAMA provides
companies with valuable exposure to close to 3,000 local marketers
monthly, many of whom are executives and decision-makers.
Sponsorship opportunities range from detailed and inclusive
sponsorship packages to individual tabletop exhibits for its
30 or so events per year, list rentals, and other compelling
forms of advertising.
In an effort to support the SVAMA's initiatives to increase
customer dialogue with its member community, and as part of
its inkind donation of services, CustomerSat is helping the
SVAMA develop, deploy and manage its annual member value survey,
programming feedback surveys and new programming topics survey.
In addition, CustomerSat provides the SVAMA with training
and support, application hosting and online reporting capabilities
with a dedicated project manager. As part of the donation,
SVAMA receives access to CustomerSat's ECEM system, which
makes various real-time online reports and analytical tools
available to SVAMA's research team. Such tools include: rating
score summary tables for mean, top box and bottom box analysis;
frequency and distribution trend analysis; full cross-tab
analysis with significance testing, verbatim responses with
key word search capability, hyperlinks to individual survey
responses, unique chart designer for comparative, trend, or
association analysis; creation and storage of filters to "slice
and dice" data; quadrant chart analysis for action prioritization;
trend-line reports, and response file downloads with question
selection for importing into Excel, Access, SPSS, SAS, etc.
CustomerSat also ensures that surveys deployed by the organization,
including the thank-you pages, are consistent with the SVAMA
brand.
"CustomerSat has provided us with a useful, superior
system and a set of tools to help us better understand the
needs of our membership," said Sarah Autrand, SVAMA president.
"CustomerSat's electronic, Web-based market research
systems allow us to compile, measure, analyze, and quickly
respond to member feedback about program topics, member benefits
and other areas critical to our association's success."
"Being associated with a formal marketing organization
is a great opportunity for us," said Monica David, CustomerSat
vice president of professional services. "The Silicon
Valley American Marketing Association programs give us excellent
visibility among local marketing professionals and the chance
to demonstrate the importance of monitoring customers' satisfaction
and loyalty and its impact on revenues. We are delighted to
be associated with the organization."
About SVAMA
The Silicon Valley American Marketing Association (SVAMA)
is the local chapter of the American Marketing Association
(AMA), the world's largest and most inclusive professional
society of marketers consisting of approximately 40,000 worldwide
members. As the Source for career development, education and
networking opportunities for Silicon Valley marketing professionals,
the SVAMA seeks to advance marketing excellence in the local
business community. Founded in 1980, the SVAMA received the
AMA's coveted Chapter Excellence Award in both 1998-1999 and
2001-2002. It has more than 600 professional and 60 collegiate
members, along with nearly 2,000 SVAMA friends. For more information,
visit http://www.svama.org
or call 866-206-9067, extension 3004.
About CustomerSat
CustomerSat, Inc is the leading provider of enterprise solutions
for measuring, analyzing, and managing enterprise-wide action
responding to real-time customer feedback. With advanced technologies
and proven market research techniques, CustomerSat solutions
have helped companies such as AMD, BellSouth, Ariba, Canon,
Honeywell, Digital Insight, Kodak, VeriSign, and WebEx take
timely action to address customer opportunities and concerns
and build high customer retention and profitability. CustomerSat
is headquartered in Mountain View, California. For news, product
demos, and other company information, visit http://www.CustomerSat.com
or call 800-372-7772.
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