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SPSS Chairman & Co-Founder Norman Nie Joins CustomerSat Board of Directors

Foremost Authority on Survey Research and Analytical Software

Mountain View, CA – April 6, 2004 – CustomerSat, Inc., the leader in real-time feedback for building customer loyalty, today announced the addition of Dr. Norman Nie, one of the world's foremost authorities in survey research and analytical software, to its board of directors. Dr. Nie was co-founder and long-time CEO and is now Chairman of SPSS (NASDAQ: SPSS), the leading provider of analytical software and systems near-universally recognized and used throughout the marketing research community.

“Norman Nie uniquely combines executive leadership and market research scholarship,” said John Chisholm, CustomerSat Chairman and CEO. “His long experience building SPSS into one of the world's largest and most respected software companies makes him a perfect fit to help guide CustomerSat's rapid growth. His innovation and vision in survey analytics and technology will further reinforce the technical leadership of CustomerSat loyalty solutions.”

"CustomerSat's sustained profitability and growth over many consecutive quarters and world-class customer list demonstrate the strength of its hosted feedback solutions and management team," said Nie. “CustomerSat enables what enterprises have needed for a long time: satisfaction and loyalty measures that are continuous and integral to CRM, not isolated studies. As a director, I look forward to contributing to, and being part of, CustomerSat's continued success."

In addition to his roles at SPSS, Dr. Nie is co-founder and Vice Chairman of Knowledge Networks, Inc., a provider of Internet-panel consumer research. He also serves as Director of the Stanford Institute for the Quantitative Study of Society (SIQSS), Research Professor of Marketing in the Graduate School of Business, and Professor (Research) of Political Science at Stanford University . For thirty years, Dr. Nie was Senior Study Director at the National Opinion Research Center and Professor of Political Science at the University of Chicago , where he served two terms as chairman of the department of Political Science.

He is co-author of Education and Democratic Citizenship in America (1997) and The Changing American Voter (1976), both of which won Woodrow Wilson Awards; Participation in America (1972) which won the Gladys Kammaner Award. He is also author of several other books and dozens of articles in academic journals. He received his B.A. from Washington University and a Ph.D. from Stanford University .


About CustomerSat, Inc.

CustomerSat is the leading provider of enterprise solutions for measuring, analyzing, and managing enterprise-wide action responding to real-time customer feedback. With advanced technologies and proven market research techniques, CustomerSat solutions have helped companies such as AMD, Ariba, BellSouth, Canon, Digital Insight, Honeywell, Salesforce.com, VeriSign, and WebEx take timely action to address customer opportunities and concerns and build high customer retention and profitability. CustomerSat is headquartered in Mountain View , California , with offices in the UK. For news, product demonstrations, and other company information, visit www.CustomerSat.com or call 1.800.372.7772.