CustomerSat and Flycast TM Partner to Deliver Real-time Add Network Customer Satisfaction Benchmarks
March 23, 1998 - 44 th Annual Conference of the Advertising
Research Foundation (New York City) - CustomerSat.com,
the leading provider of customer satisfaction measurements
using the Internet, and Flycast ™
Communications Corporation , the leading provider
of real-time web advertising management solutions, today announced
a partnership enabling the 350+ member sites of the Flycast
Open Network TM to measure the satisfaction and determine
demographic profiles of their web site visitors in real-time.
"Our number one goal is helping our customers succeed in
obtaining the best net results possible," said Miles Walsh,
president and CEO of Flycast. "CustomerSat.com PopUp ™
technology is an excellent way of promoting that goal. Flycast
buyers and sellers can use CustomerSat.com's real-time web
site visitor feedback to get great results by responding quickly
to changes in visitor preferences and demographics. Combined
with the immediate control that the Flycast Open Network offers,
it's a winning combination for effectively spreading your
message."
Customer satisfaction ratings embody the voice of the web
site visitor and can help companies refine and enhance site
content, positioning, look and feel, and navigability.
"Flycast and CustomerSat.com form a natural partnership,"
said John Chisholm, president and CEO of CustomerSat.com.
"Flycast is the leader in real-time placement of web advertising;
CustomerSat.com is the leader in real-time web survey results."
CustomerSat.com Benchmarks for the Flycast Network
The Customer Satisfaction Benchmark System for the FlyCast
Network invites visitors to report their satisfaction and
demographic profiles by completing surveys. The customer satisfaction
benchmarks measure web site satisfaction along multiple dimensions,
including content, look and feel, navigability, and effectiveness.
The benchmarks also provide customer demographics. Charts,
comments, and statistics of survey results are generated in
real-time on password-protected web pages, providing ad network
members instantaneous customer feedback. Performance ratings
of individual web sites are confidential to each site, while
aggregate benchmarks across the network are shared by all
web sites that participate.
CustomerSat.com Pop!Up ™ uses state-of-the-art Java
technology to invite a random sample of web site visitors
to take a survey. Visitors who accept a pop-up invitation
are either taken immediately to the survey or presented with
a convenient Survey button which will take them to the survey
when they choose. The Survey button allows visitors to finish
their site visit, purchase transaction, or other activity
before completing the survey.
This premium service will be available to Flycast members
sites early in the second quarter of 1998.
About CustomerSat.com: The Internet Survey Experts
™
CustomerSat.com is the premier provider of market research
and customer satisfaction measurement services using e-mail,
the Worldwide Web, and combinations of Internet media. CustomerSat.com
and its principals have achieved numerous "firsts" in Internet
surveying since 1993, including the first automated collection,
reading, and tabulation of survey responses by e-mail, the
first real-time calculation and display of cross-tabs on the
Web, and the first worldwide customer satisfaction survey
via the Internet for a Fortune 500 company. The company's
Web site, http://www.CustomerSat.com
is the Internet's top destination for Internet research
and customer satisfaction measurement. The company's headquarters
are in Menlo Park, CA, with an office in Atlanta.
Phone (650) 234-8000. Fax (650) 854-2135.
Email: Expert@CustomerSat.com
About Flycast Communications
Flycast Communications is a leading provider of web advertising
campaign management solutions for both buyers and sellers.
Flycast makes it easy for anyone to buy and sell web advertising
in real time. Based in San Francisco, Flycast Communications
is privately held, funded by Bessemer Ventures Partners, Charles
River Ventures and St. Paul Venture Capital. The company can
be reached by phone (415) 977-1000, by fax (415) 977-1009
or via the Internet at http://www.flycast.com
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