|
|
 |
NUI Business Research Institute to represent CustomerSat in Scandinavia
Menlo Park, California, USA -October 12, 1998 - CustomerSat.com,
the leading provider of Internet-based custom market research
and customer satisfaction and loyalty measurement services,
has announced that NUI Business Research Institute, a Stockholm-based
firm specializing in business-to-business market research,
will represent CustomerSat.com in Scandinavia.
"Scandinavia has one of the highest penetrations of Internet
usage in the world," said John Chisholm, president of CustomerSat.com.
"We are delighted to be represented by NUI Business Research
Institute in this strategic market."
"Customer satisfaction and market research and have moved
beyond national boundaries," said Jrgen Johansson, president
of NUI Business Research Institute. "Through our alliance
with CustomerSat.com, both multinational and national companies
in Scandinavia now have ready access to the most advanced
Internet research technology on the market."
"NUI's partnership with CustomerSat.com will help Mici respond
to the requirements of our largest customers faster and more
effectively," said Bobby Forshell, president and managing
director of Mici Electronics. Based in Stockholm, Mici is
a leading subcontractor to telecommunications giants Ericsson
and Siemens, and is responsible for field service and support
for Nokia mobile phones in Sweden, Denmark and Norway.
The NUI partnership encompasses all of CustomerSat.com's
technologies and solutions providing security, data integrity,
respondent controls and real-time analysis for Internet surveys
and focus groups. These technologies and solutions include:
- Real-time Call Center Customer Satisfaction Measurement
- selected customers who call
a help desk, service center, or telemarketing center are
automatically emailed invitations to Web surveys immediately
after being served by a call center representative. Trend
lines of customer satisfaction and other performance metrics
are published in real-time on secure Web pages.
- Positive Respondent Identification -
to control who has access to a Web survey and preclude "ballot
box stuffing."
- Real Time Results - charts, statistics,
verbatims, cross-tabs, quadrant charts, and trend lines
are generated and updated on password-protected Web or Intranet
pages as soon as respondents complete a survey.
- PopUp technology - for assessing Web
site visitor satisfaction and Web site effective-ness (a
random sample of visitors are intercepted on the Web site
through pop-up screens).
- WebFocus groups - a combination of Web,
email, and database technologies to deliver richer, more
detailed, and more extensive qualitative insights than are
possible with conventional conference room focus groups.
NUI has extensive experience in customer satisfaction research
and is a leading provider of such data to Swedish conference
centers. The company provided the first guest satisfaction
study with benchmarking opportunities for participating centers.
NUI will complement CustomerSat.com, Internet research technologies
and solutions with its own design, analysis, and reporting
capabilities, said Johansson. NUI specialties include quality
assurance, benchmarking, and balanced scorecard analysis.
The non-exclusive partnership will accelerate the pace of
Internet research in Scandinavia, according to Chisholm. "CustomerSat.com
technologies provide the security, data integrity, respondent
control, and real-time analysis for Internet research. The
Internet provides the convenience, speed, economy and data
quality. Together, they make the Internet the new medium of
choice for gathering customer and market intelligence, both
qualitative and quantitative."
About CustomerSat.com: The Internet Research Experts
CustomerSat.com is the premier provider of market research
and customer satisfaction measurement services using e-mail,
the Worldwide Web, and combinations of Internet media. CustomerSat.com
has achieved numerous "firsts" in Internet surveying, including
the first real-time calculation and display of cross-tabs
on the Web and the first positive identification of respondents
to Web surveys. The company's popular Web site, www.CustomerSat.com
, is a resource and destination for Internet research
professionals. The company's headquarters are in Menlo Park,
CA, with an office in Atlanta. Phone (650) 234-8000. Fax (650)
854-2135. Email: Expert@CustomerSat.com
About NUI Business Research Institute
NUI Business Research Institute specializes in business-to-business
market research. NUI has worked extensively with customer
satisfaction research and is a leading provider of such data
to Swedish conference centers. The company's headquarters
are in Stockholm, Sweden. Contact Ann Sjlander, Phone +46-8-540
853 16. Fax +46-8-622 5974. Web: www.nui.se.
E-mail: info@nui.se
|
