Web Survey Service launched at Demo 99
New service Launched at Leading Technology Conference
INDIAN WELLS, Calif., February 8, 1999--CustomerSat.com,
Inc. launched today at Demo 99, a new Web-based service to
help marketing and support professionals quickly grasp and
respond to the needs and preferences of visitors to e-commerce
and customer-support Web-sites. Trial use of the system, called
Web Survey
Service , is available free of charge.
Visitors to CustomerSat.com's Web site, www.CustomerSat.com
, can design a professional, ready-to-use Web-based questionnaire
in minutes. A pop-up browser window placed on any Web site
then invites and captures responses to the survey. Survey
results, including cross tabulations and graphs, are available
immediately.
"We want people to experience just what an easy-to-use and
powerful customer research system Web Survey Service is,"
said John Chisholm, CEO of CustomerSat.com. "That's why we
are offering it free of charge for either the first 60 days
or up to 1,000 survey responses."
Chris Shipley, Executive Producer of the Demo Conferences
advised, "To assure success, every e-commerce and support
site should collect and respond to detailed feedback from
visitors continuously. CustomerSat.com was invited to Demo
99 because their Web Survey Service makes this possible easily
and cost effectively."
"The CustomerSat.com Web Survey Service allows us to tailor
surveys directly to our customers' interests, based on the
specific area they are seeking information on our website,"
said Mike Massey, manager, Services Web, N.E.T. "As a result,
we have had a dramatic increase in response rate - tripling
within the past month. This allows us to fine tune our information
and programs more quickly as part of our customer satisfaction
program."
Easy-to-Design Questionnaires
Designing a questionnaire with Web Survey Service is fast
and easy. A menu of professional survey questions is available
and five types of survey questions can be created. Two proprietary
features of the Web Survey Service provide the ability to
arrange survey questions for best effectiveness. By selecting
the "Reorder Expert," questions are automatically sorted to
reflect the expert knowledge of a seasoned market researcher.
A unique Web click-and-point technique allows repositioning
of any question on the survey. Upon completion, the questionnaire
is immediately available for use. Online help is available
for detailed assistance.
Pop-up Window and E-mail Survey Invitations
A simple and effective way to request survey participation
is to use a pop-up browser window that engages Web-site visitors.
After the questionnaire is designed, a single line of HTML
script can be placed on any Web page to present visitors with
a browser window containing the survey. The frequency of this
pop-up window can be adjusted to appear to every Web site
visitor down to just one visitor out of every 100 visitors
for heavy-traffic sites. The survey URL can also be sent via
e-mail to invite participants to the survey.
Real-time Analysis with Cross Tabulations
Web Survey Service reports are generated and updated in real
time on password-protected Web pages. Reports for free-trial
users show frequency distributions, statistical mean scores,
verbatim comments and cross tabulations to all pairs of questions.
Complex cross tabulations, quadrant charts, trend lines, and
factor and regression analyses are available to contracted
Web Survey Service users.
About CustomerSat.com: The Internet Survey Experts
CustomerSat.com, Inc. is a leading provider of Internet-enabled
market research and customer satisfaction measurement services.
It has developed proprietary methods to enhance the effectiveness
of Web and e-mail surveys, WebFocus groups, and real-time
Web-based reporting to achieve maximum survey response rates
and rapid analysis. Based in Menlo Park, California, the company
is privately held. It can be reached at www.CustomerSat.com
; or using e-mail: Expert@CustomerSat.com
phone: 650.234.8000.; and fax: 650.854.2135.
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