CustomerSat Announces the Launch of SalesConnect™
Automated Solution Accelerates the Sales Cycle and Drives Sales Effectiveness
Mountain View, CA - July 25, 2001 - CustomerSat
Inc., the leader in measuring and managing the customer experience
online, announces the launch of SalesConnect as the latest
component in its eCEM™ (Enterprise Customer Experience
Management) system. This solution is designed to help sales
and marketing departments maximize the revenue-generating
potential of all leads and prospects.
SalesConnect extends the power of
CustomerSat’s online customer feedback solution to connect
with leads and “suspects” at the beginning of
the sales cycle, and then to connect with customers and lost
customers at the close of the cycle. Real-time feedback obtained
at each point is immediately available to:
Quickly identify and respond to potential
customers within the pipeline
Discover strategies and messages that
resonate with prospects
Focus the sales process
"CustomerSat solutions allows
our clients to use customer feedback strategically to improve
products, services, and process to positively impact the bottom
line,” explains John Chisholm, CEO, CustomerSat. “SalesConnect
delivers this power to sales management by delivering critical
insights from leads and prospects, customers and lost customers,
that focus and maximize a company’s sales efforts.”
SalesConnect offers two complementary
solutions: SalesConnect-ProspectID and SalesConnect-Win/Loss
SalesConnect-ProspectID: Used to automate
the lead qualification process, SalesConnect-ProspectID offers
a fast, cost-effective alternative to traditional tele-marketing.
Once deployed, this solution delivers a brief online survey
via email to the right leads within a company’s database.
This completely customized feedback solution uncovers each
leads’ purchasing intentions, time to purchase, mission-critical
priorities, and more. With CustomerSat’s Real-time alerts,
sales team members are instantly notified when prospects are
uncovered. Prospect feedback is available for comprehensive
analysis through password protected online reports. Feedback
can also be integrated into the original database record for
a 360° view of the contact information.
Feedback provided is available to:
- Automatically move leads from "suspect" to prospect,
hot prospect, or removal status
- Instantly alert Sales Directors of HOT prospects for immediate
action
- Identify new sales opportunities
- Sharpen sales and marketing messages
SalesConnect-Win/Loss: A critical
part of successful selling is learning why and how a sale
was won or lost. SalesConnect-Win/Loss performs the win/loss
analysis online. By automatically connecting with new customers
immediately at the sale is won, key insights are collected:
What factors led to the close? How did they view the competition?
Will they serve as a reference? SalesConnect-Win/Loss helps
pinpoint what went right, allowing companies to reinforce
the winning strategies.
A different connection is made with
lost sales to reveal the reasons why the sale was unsuccessful.
Questions help identify the competitive differentiators that
worked against the sale, as well as uncovering opportunities
for future business.
Insights from SalesConnect-Win/Loss
focus sales strategies and improve future sales successes.
SalesConnect is available immediately,
and is a fully-hosted solution
About CustomerSat
CustomerSat is the leading provider of enterprise solutions
for measuring and managing the customer experience. With advanced
technologies and proven market research techniques, CustomerSat
solutions have helped companies such as Ariba, Fidelity, Hilton,
Lucent, Oracle, and VeriSign, to evaluate and monitor customer
satisfaction at every interaction point. By delivering customer
feedback in real-time, these companies can take timely action
to resolve issues and assure high customer retention and profitability.
CustomerSat is headquartered in Mountain View, California.
Recent news releases, product demos, and other company information
can be found at www.CustomerSat.com
or call 1-800-372-7772.
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